It should be a no-brainer to attract high-energy and motivated people into auto retail careers As we slowly emerge from another winter, dealerships across Canada will be hiring salespeople for the spring market and hunting for “The Next One.” However, …
Many dealerships don’t like audits but they are a necessary part of the business Many dealerships in Canada are going through their year end audit right now. It happens every year and, for some reason, has historically been assigned a …
Additional technology is no match for old fashioned personal customer service Service Advisors are probably one of our most valuable resources, however the job continues to be one of the lower paying and most stressful in a dealership. We continually …
Exploring the tools available to a dealership are key aspects of retaining customers As we make our way through the early months of 2023, the new automobile sector continues to face significant challenges—that primarily come in the form of supply …
Battery chemistries will replace engine specs in your new vocabulary By 2035, if today’s plans and edicts are all realized, 100 per cent of the new cars and light trucks on sale to the public will be battery electric vehicles …
There’s a lot of change in the air and dealers are thinking their way through it As we sit here in the first quarter of 2023, having lived through two tough years of uncertainty, what can we expect in the …
Over the last two years we’ve seen some impressive investment announcements in the Canadian automotive industry the size of which we’ve literally never seen before. These investments are not just in the vehicle manufacturing sector but also in the supplier …
The rise of digital automotive retailing has changed the F&I game The automotive industry has come a long way since the days of customers walking onto the lot and spending hours perusing the showroom floor. The rise of digital automotive …
Skilled worker shortages are a big concern throughout auto industry There is no doubt that the lack of skilled workers is one of the most pressing issues that business owners are facing in today’s economy. More than ever in our …
Conventional heating systems don’t exist in electric vehicles Most new car shoppers probably don’t show a lot of interest in a vehicle’s heating system before buying. It is just something that’s there, expected to be serviceable, and not seen as …
Make sure you’re tracking your return on your advertising dollars When was the last time you analyzed your advertising spend? Is it too much? Too little? Are you allocating the right amount between digital and traditional media? Are items hitting …
It’s time to get your sales team back on track delivering amazing customer service Over the past two years, many dealerships have made record profits, and salespeople have enjoyed the biggest commissions in the history of the retail automotive industry. …
